توصيف المقررات - Applied College - NAJRAN UNIVERSITY

Applied Marketing Program

Program Courses Specifications

Level 1

Computer Skills Principles of Business Management Principles of Accounting Introduction to Marketing Reading and Writing 1 Listening and Speaking 1 Language Structures 1

Level 2

Principles of Statistics Principles of Economics Consumer Behavior Sales Operations Management Reading and Writing 2 Language Structures 2 Listening and Speaking 2

Level 3

Integrated Marketing Communications Customer Relationship Management Product and Brand Management Digital Marketing Fundamentals Pricing Management Distribution Channel Management

Second year: Level 4

Service Marketing Marketing Case Studies Marketing Research Strategic Marketing Marketing Information Systems International Marketing

Level 5

Applied Training Contemporary Marketing Issues

All the descriptions in one file