Professional Certification: CBP Marketing
Certificate name:
CBP Marketing
Brief about the certification:
This certificate provides trainees with the essential knowledge and skills required by professionals who make critical marketing decisions related to the direction and performance of the organization. The certificate provides the fundamentals of professional marketing and develops the necessary skills to overcome marketing challenges for success in this field. It also provides guidance on developing a marketing plan, the importance of positioning in the marketing process, and how to plan for a successful marketing strategy. The certificate also covers the importance of effective communication with current and potential customers and setting appropriate communication goals. It provides trainees with the best marketing techniques and development of their level and performance according to the highest international standards. The certificate also emphasizes the role of technology in marketing, such as using digital marketing through websites, email, and search engines like "Google", as well as social media applications such as "Facebook".
Main objectives of the certificate:
The certificate aims to prepare trainees, especially those who have recently joined the field of work. The program provides trainees with the basic principles, concepts, and methodologies in the field of marketing and hones their skills by introducing them to the latest methodologies that allow them to maximize their experiences as follows:
  • Defines marketing, identifies the marketing framework, and lists types of marketing studies.
  • Infers the actions that should and should not be taken in marketing, and identifies types of consumer behavior.
  • Clarifies the purchasing factors for the consumer, reads the consumer, and explains the concept of target marketing.
  • Explains the marketing and communication objectives, develops marketing plans, explains pricing standards, and explains the concept of branding.
  • Develops appropriate marketing plans for the brand, reviews various pricing strategies.
  • Defines the stages of the product life cycle, analyzes market trends, evaluates the product, and explains the concept of communication in the market.
  • Lists types of communication, identifies pricing factors, explains the concept of distribution, and designs distribution strategies.
  • Lists direct and indirect distribution channels, explains the stages of distribution, and explains how to activate technology in marketing.
  • Designs a website, explores e-marketing channels, and evaluates marketing plans.
Certification granting entity:
International Business Training Association (IBTA)
Certificate official website:
CBP Marketing
Certification exam:
International Exam: CBP E30-708
Exam language: Arabic
Certificate exam vocabulary:
  1. Introduction to Professional Marketing
  2. Consumer Behavior
  3. Developing a Marketing Plan
  4. Product Evaluation and Market Assessment
  5. Targeted Marketing
  6. Brand Positioning
  7. Marketing Strategy
  8. Communication and Business Communications
  9. Product Launch Planning
  10. Pricing
  11. Distribution
  12. Technology in Marketing
  13. Evaluating Marketing Strategy
Supporting college programs for the certificate:
Applied Marketing
Supporting courses for the certification:
Certificate cost:
The CBP Marketing certificate was approved by the Human Resources Development Fund "HADAF" in February 2021 and the certificate is financially supported, where the maximum compensation for the certificate is 3,165 SAR.
To learn about the support mechanism
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