Applied Marketing Program
Overview of the Program
The Applied Marketing Diploma program is one of the technical specializations required by the local job market in managing support services in private and public sector institutions. It responds to the requirements of the Saudi Vision 2030 in developing and updating educational programs to serve the vision by aligning the outputs of applied colleges with the needs of the job market. It will also contribute to increasing job localization rates by preparing professional cadres that meet the needs of the marketing sector and linking the program in partnerships with the private sector.
Program Mission
To prepare professionally qualified cadres that meet the needs of the job market and society in the field of marketing, through a set of theoretical and applied courses, using the latest technologies, in accordance with Islamic values.
Program Objectives
To provide students with the necessary knowledge and practical skills for marketing jobs, such as studying consumer behavior, market segmentation, conducting marketing research, and marketing goods and services traditionally and electronically.
To provide students with knowledge and skills related to management, economics, accounting, and statistics aspects in business organizations, in accordance with Islamic values.
To provide students with skills in using modern technology in marketing applications.
To provide students with teamwork skills and effective communication skills, both written and oral.
To help students discover their talents and develop them to employ their creative energies in productive and useful activities in the field of marketing.
Overview, Mission, and Objectives Admission Requirements and Criteria Job Opportunities Professional Certifications Program Description Curriculum Course Specifications Practical Training Program Staff